Common name: pale purple coneflower, echinacea
Botanical name: Echinacea angustifolia
Light: full sun
Height: 12 – 36 inches
Water: moderate to low, thrives with some water
Soil type: well-drained sandy to loamy soils
Perennial wildflower with pale purple-pink (mostly pink) 3.5″ drooping ray flowers with purplish-brown centers in midsummer; medicinal but threatened by over-harvesting